What’s a VHS?
In a downbeat area of New Jersey, there lies what seems to be one of the last ever mom-and-pop-run video-shops that actually still sells VHS tapes. The place is called “Be Kind Rewind” and it’s run by the old and a bit out-of-touch Mr. Fletcher (Danny Glover). However, in order to see what’s wrong with his video-store and how he can fix all of its problems, he decides to take a bit of a vay-cay and do some thinking on his own. This leaves his most trusted, dedicated employee, Mike (Mos Def), the responsibility of watching over the whole shop and making sure nothing bad at all happens. Somehow though, it totally does, because once the buffoon of the neighborhood, Jerry (Jack Black), gets electrocuted and comes into the shop, he wipes all of the tapes clean with nothing but static on them. Scared to have his boss find this out and be ultimately disappointed in him, Mike decides to pick up a camera, get Jerry and start filming their own versions of these movies. It’s called “Sweded”, and somehow, the town catches on and, in a way, like these versions a lot more than the actual movies themselves. This gets the store all sorts of attention – both wanted and unwanted.
So yeah, while that premise may sound strange and all, just let me tell you that this is a film written and directed by Michel Gondry; somebody who is definitely one for not always being the most “normal” film-maker out there. However, that’s the reason why this movie actually works – Gondry has a vision that may alienate some, but to others, there’s a certain joy in seeing what he sees through those artistic eyes of his. And while I couldn’t necessarily call something like this “artistic”, there’s still something joyous about it that makes it all worth watching.
“So you want me to get rid of all the Woody Allen pictures we have in store?”
Gondry’s weird-isms aside and all.
Although, I do have to say that for the first half-hour of this movie, nothing seemed to be happening at all. I get that there was supposed to be some sort of reason behind why these tapes were all erased and therefore, drive these guys to actually have to make these Swedes, but it seemed way too slow and messy. Almost as if Gondry himself was searching everywhere he could for anything that resembled a plot and didn’t know where to start, or end; he was just searching and searching, while annoying us at the same time.
But eventually, once the plot gets going and the Swede-ing starts happening, then the movie gets to be a bunch of fun. Which is mostly due to the fact that I think Gondry shows exactly what it’s like to have the creative adrenaline run through your body; the same kind of adrenaline that makes you want to get up from what you are doing and just have the world see what it is that you see, or are able to create. A part of me likes to think that Gondry uses this angle, only to express his own knack for creating low-budget remakes of popular films, but another part of me likes to think that whatever the case may be, it doesn’t matter. He’s clearly happy making these small, really cheesy remakes, and as a result, I was too.
And basically, that’s the whole gist of this movie. For a good portion of it, at least, the movie is all about what it’s like to have the need to make a movie right from where you are, with whatever you’ve got. It doesn’t matter if you have a budget, a whole lot of talent, or even all of the right equipment to get going from the ground-up. All you need is some inspiration and that drive to make you keep on shooting whatever it is that you want to shoot. If it’s a video of you just ranting about whatever it is that’s on your mind in that point in time – then go for it! If it’s a video of some Charlie kid biting somebody – then sure, totally go for it!
Whatever the idea in your head may be, it doesn’t matter. All that does matter is that you’re able to get up off your rump and film something! That’s what movies are all about in the first place, and while this movie may not be the most perfect piece of cinema to exemplify that fact, it’s still a noble effort from someone who clearly knows a thing or two about what it is that he’s talking about/filming.
How I imagine he looks every time he steps out of the shower.
As for the rest of the movie, it’s all pretty fine, especially in the casting-department. Though Jack Black’s shtick is the same here, as it’s been in, I don’t know, say, every single one of his damn movies, it’s still pretty entertaining and makes sense once this Jerry character gets a little bit too big for his britches and acts like he’s some big-time star of some sort. Sure, he has plenty of haters, but Black’s shtick, when used well, is entertaining and fun to watch. Same goes for Mos Def who, despite being on a short list of rappers-turned-actors, is one of the better ones because he’s able to go from role-to-role, without ever seeming like he’s trying too hard for one thing or another. He’s just being an actor, although there still has yet to be that one role that distinguishes him from the rest of the group.
Still though, I hold out hope. Not just for Def, but for the future of movies as a whole. Because even though certain people don’t believe the movie-business will be the same twenty-thirty years from now, there’s still hope out there that people will feel the need to want to express themselves in a fun, creative manner. Especially with a camera in their hand; something in front of them; and a chock full of ideas inside their noggins.
I still hold out hope, people. And you should too.
Consensus: While inherently messy, Be Kind Rewind still gets itself together in time for it to be a fun, creative, and rather passionate-look at what it takes for a person to create something, whether it be a film, a book, a song, or any piece of work that expresses themselves for being who they are.
7.5 / 10 = Rental!!
Now they’re all working at FYE. Damn, DVD’s.
Photo’s Credit to: Thecia.Com.Au