If they came into my neighborhood, they’d be “outed” in a week. Nobody’s cars are that nice.
The Joneses are the stereotypical, suburban family that has it all, and then some. Steve (David Duchovny) plays golf very well, wears nice clothes, and even hangs out with the dudes as much as he can; Kate (Demi Moore) is sort of like the same person, except she’s more about her looks; and the two kids, Jenn and Mick (Amber Heard and Ben Hollingsworth), are living the lives of your simple teens that have it all and show it all off to their friends. They’re goods and resources are so pricey and good-looking, that almost everybody in their neighborhood has to latch onto them as well and buy it for themselves. But where did all of these valuables come from? Something’s up with the Joneses and nobody knows, except for the Jones family themselves.
Here’s something that seemed like nothing more than a cheap scam to make a rom-com, but with a tad bit of an intriguing plot going for it. And yes, even in the dead heat of 2010, a plot where a bunch of sales-persons are put together in order to lure consumers towards their products that they are “showing off”, was pretty intriguing and probably hit a lot harder to home for some. I mean, it was what, only two years since the recession hit so why not remind everybody that paying for all of these fancy, shiny things isn’t worth the hassle and hustle because at the end of the day, all that money you once had is now lost on something made to make you look better and a lot better-off than you actually are?
Come to think of it, I’m pretty surprised that this movie was even made in the first place, but I guess that’s why they call them “surprises”.
What took me so by surprise with this movie was that it actually had me thinking and wondering what would happen if something were to ever happen like this around me. Yes, any type of human being gets a little bit interested when they see somebody with something nice-looking, or pretty, but rarely do they ever shell out the money to copy-cat the same way. However, that’s just my view and apparently I’m wrong. The idea that this movie touches on is the simple fact that people will go for anything that’s considered “cool”, if you throw it front of their faces and promise them happiness, even if it’s not everlasting. Because if you think about it: Yes, you may have that shiny, new Convertible, but what about the housing, the electric, the heating, and the phone bills you have to pay, each and every month? The movie taps into this idea that human beings, as a whole, will more than likely take the bait if they are thrown a little meat, and that’s more of a condemnation, then it is a point of life.
That’s why this flick may take some by surprise with it’s cynical view of the way the world works, and the people that inhabit it. It’s not easy straying away from the rest of the crowd, especially when the rest of the crowd is drawing the most attention because of the way they dress, look, or act in public. Those are the types of people that the Joneses are made out to be and I wouldn’t be surprised if some sales-companies out there actually thought of pulling off a stunt like this. It may work, you never know. I guess you just have to worry if the family’s around this “fake one”, are as easily persuaded by the jewels and the pretty things in life, rather than the things that actually matter like love, happiness, and just living in general.
By the end of the movie, it starts to tap into this idea that you don’t need all the clothes, the money, and all of the riches in the world to be happy, you just need a little bit of life and you’re all fine and dandy. However, by this point, the movie does start to get a little conventional and drop away from the smart plot-line it was working on before. Of course it feels like a total missed-opportunity once the flick goes back on it’s word and hits the low road of being soapy, but it was still enjoyable nonetheless and not anything that I couldn’t believe in. The movie gives us enough attention to these characters and their relationships, so that when they actually do start to show a little bit more emotion that may have been easily calculated from the beginning, it feels reasonable, and not meant as an attempt for the creators of the flick to make everybody leave with a smile on their faces, and a happiness in their heart. Even if it does seem like the intentions right from the start.
With that said, the characters work more than they should because David Duchovny and Demi Moore in the leading-roles as both Steve and Kate Jones. Together, they seem like two people that get along and work well when they have to, but also have a bit of under-lining sexual-attraction going on between one other, and it’s obvious to a fault that they’re eventually going to shack up in the end. However, watching them as they continue to play little mind games here and there, was always a treat; not just because they work well together, but because they also feel like the types of people that would get stuck in this sort of dead-line of work, even if they didn’t go to sleep knowing it was the right thing to do. But still, they’re characters that are fleshed-out just enough that they’re worth caring about, just as soon as things go for the obvious.
The only people in this cast who really don’t get much time to shine or show off their skills are Amber Heard and Ben Hollingsworth as the two kiddies of the fam-squad, Jenn and Mick. Heard is hot, as always, and will leave plenty of the dudes who watch in many hot sweats just by being on the screen, but leaves a lot to be desired with her titillating character, especially by the end once we’re supposed to feel glued to her character and what’s going on with her, but instead, feels slightly random and melodramatic. Same goes for Hollingsworth, who shows off some charm, but isn’t given enough time for us to care about him or remember he’s even part of the family for a little while. Nope, it’s all Steve and Kate, which I was fine with because Moore and Duchovny can put in solid work when they want, but a little more roundness of the rest of the family would have went a long, long way.
Consensus: The Joneses is conventional, but it deals with some honest issues about corporations, selling-out, and being one with the crowd, even if you don’t feel like wanting to anymore, that makes it feel like a step above most rom-coms.
7 / 10